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Research of difference are did to select the success of this new control of your own sexiness variable

Research of difference are did to select the success of this new control of your own sexiness variable

The brand new reaction webpage made use of good eight part semantic differential size so you’re able to assess: (1) affective, cognitive, and conative attitudinal effects of for each and every ad updates, (2) attitudes of the communicator’s sexiness, physical attractiveness, dependability, honesty, cleverness, and you can solutions, and (3) perceptions off cousin cost of the merchandise

Design. The form was a two X 2 factorial which have a couple of separate variables: communicator’s appearance (sexy and you will low-sexy) and you can respondent’s sex (man or woman). Respondents was randomly assigned to one of many one or two experimental conditions, controlling getting equal phone items. The communicator is a woman which have experience because a design into the ads. This lady pictures have been regarding an acting service element, hence lead to an expert and typical advertisement search–raising the credibility of your own advertising mock-ups. Continue reading Research of difference are did to select the success of this new control of your own sexiness variable